2018 saw an array of hues on the runway but which colours translated well to the mass market?To determine which colours from the Spring/Summer 2018 fashion week runways made it to the shelves of retailers, we analysed the volume and styles of new-in SKUs according to trending shades.Our analysis looked at the volume of newly added SKUs differentiated by four distinct colour trends - Summery Brights, Majectic Regals, Pristine Whites and Soft Pastels. 14 major retailers, such as ASOS, Zara, H&M and Forever 21, carrying over 1,000 global brands to ascertain key colours in the mass market presence from January to June 2018.Best-selling trends and styles that correspond with each colour spectrum were also included to depict a clearer picture of current market demands.
To understand more about the key colour palettes and corresponding trending and declining styles, download our Reviewed: Key Colour Trends from Runway to Retail report for free from our industry reports page.Want to know more about how the Omnilytics dashboard works to strategise your collection? Drop us an email at info@omnilytics.co and we’ll be in touch!
About the Author
Leong Kexin
Leong Kexin covered the fashion industry as an independent writer before joining Omnilytics. Now she reports on key retail events and educates the market on the critical role of data analytics in fashion.
